BA: Dissertations
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- PublicationEconomic factors affecting the financial stability of the family business in Thailand(University of the Thai Chamber of Commerce (UTCC), 2023)
; ; ; Global uncertainty is a time when unexpected events occur that have a negative impact on a company. Unforeseen world situations lead to economic disaster. Therefore, decisions must be made quickly, correctly, and appropriately so as not to affect the entire operation of the organization. This is a clear action to reduce negative impacts. A crisis is an event that can destroy a company, its employees, its products, and its services. and the company's financial health, such as the spread of the coronavirus. Serious financial conditions can result from an economic disaster that is not managed. Events that have wideranging social impacts are considered crises. The financial reputation of commercial companies may be permanently damaged by this crisis. For this reason, this study aims to examine whether economic factors affect the financial stability of family businesses. Structural equation modeling techniques were used to analyze the data. There are more than 269 family companies listed on the Thai Stock Exchange. (Stock Exchange of Thailand: SET) Research results show the financial impact of Thai family businesses on business factors. The global economy is important in the current economic crisis. As a result, preparing to deal with both negative and positive economic situations may be related to and affect the ability of family businesses to maintain financial stability amid global economic instability. This study examines the financial stability of family businesses by selecting key factors including net profit margin (NPF), return on assets (ROA), and return on equity (ROE) in an unstable economy in Thailand. in the Stock Exchange of Thailand by the study of economic factors and financial stability of family businesses in Thailand. There is statistical significance whether there is a relationship or no relationship to determine whether the sustainability of family business operations in times of change, economic factors, and performance factors of family businesses will remain the same or change to the period as well43 1954 - PublicationFactors affecting online language course purchase intention(University of the Thai Chamber of Commerce (UTCC), 2023)
; ; ; Regarding the advancement of the Internet and technologies in the last few decades, people have been using the Internet and technologies for various purposes such as working, communicating, searching for information, doing business, shopping, doing transactions, etc. Furthermore, using the Internet and technologies for education is more likely to grow up recently. It is penetrating many educational fields, especially online language learning. In Thailand, online language learning business has been growing continuously in the last few years. There are many opportunities in this business. Nevertheless, developing and enhancing this business is difficult to do because the understanding, knowledge, and information of online language learning businesses are still lacking. Moreover, research that specially aims to find out online language purchase intention has almost never been done before. According to these gaps, this research is the initial research that aims to investigate factors that can affect online language course purchase intention and develop an efficient model to examine online language course purchase intention in the future by integrating four important theoretical theories which have been broadly proved from previous research which are suitable for studying online purchase intention and online learning such as the online purchase intention theory, technology acceptance model (TAM), electronic word of mouth (EWOM) theory, and social media advertising theory. This research applied structural equation modeling (SEM) to test the proposed model. The research questionnaires which have been developed from adjusting previous research were a crucial instrument to gather data in this research. More than 600 research questionnaires have been spread out via many channels. However, just 424 research questionnaires were completed and sent back to researchers. IBM SPSS Statistics and AMOS 27 were significant tools to analyze the gathered information. The research results presented that perceived usefulness (PU) and perceived ease of use (PEOU) positively affect attitudes toward online language course purchase intention (ATT). Electronic word of mouth (eWOM) affects trust (TRUST), online language course purchase intention (OPI), and institute images (IMAGE). Interactivity (INTER) and perceived relevance (PRR) positively affect performance expectancy (PE). Attitudes toward online language course purchase intention (ATT) affect online language course purchase intention (OPI), and performance expectancy (PE) positively affect online language course purchase intention (OPI). In contrast, trust (TRUST) and institute images (IMAGE) do not affect online language course purchase intention (OPI). Moreover, in terms of mediation, electronic word of mouth (eWOM) does not have an indirect effect on online language course purchase intention (OPI) through trust (TRUST) and institute images (IMAGE). Furthermore, this research also showed that some demographic factors such as age, education, occupation, revenue/salary, and marital status of respondents seem to have significant effects on the online language course purchase intention of participants. The contributions of this research are various. Researchers and marketers can apply these research findings in many purposes such as furthering their studies and enhancing their businesses38 1954 - PublicationStructural equation modeling of parent’s electronic word of mouth in international schools(University of the Thai Chamber of Commerce (UTCC), 2023)
; ; ; ; International schools are a type of educational institution, that established to accommodate intercultural literacy. Which arises from cross-cultural differences between races and languages in society. Internationalism plays an important role as a link between linguistic and cultural differences. The International schools is one of an important starting point for children’s success in life and work. Prepare them to cope with an intercultural environment at school age. Consequently, there is an increasing number of new international schools in Thailand. While the number of birthrates is declining, it provides more options for parents. It is therefore necessary to use Electronic Word of Mouth (eWOM), to create a sustainable enrollment for international schools. The objectives are: 1) to provide uniformity in the parent’s eWOM causal relationship model and 2) To study causative factors that influence parent’s eWOM on international students and school operations in Thailand. The key concepts and theories are several literature reviews. That confirmed the effect of eWOM. The research methodology is performed by developing a parent’s eWOM model through a 7-point likert-scale survey. The results of this research demonstrated that all hypotheses were accepted as they affect parental Satisfaction. In particular, the quality of school education is the most influential and parental satisfaction also leads to parents’ eWOM40 63 - PublicationDiffusion and impediments to social innovation amongst Thai community enterprises : towards an integrated conceptual framework(University of the Thai Chamber of Commerce (UTCC), 2023)
; ; ; ; Thai community enterprises (CE) have proliferated in recent years and yet despite so many being created the reality is that few are able to achieve sufficient scale so as to become not merely financially self-sufficient but also able to realise local community objectives and be better guardians of the local environment in which they are situated. These CEs are involved in social innovation while they may not even necessarily be aware of such terms, they are nevertheless crucial not only to Thailand’s economic development but also in enhancing the quality of life for the local communities in which they are embedded. A significant body of work and theories have emerged within the domains of social entrepreneurship, social innovation, dynamic capabilities, and creating shared value which have demonstrably shown that entities that adopt such policies can become more sustainable not only financially but also socially and environmentally. Given the strength of the evidence but divergent theoretical strands this research seeks to present an augmented conceptual framework embracing these various models. It then through an exploratory study, rather than explanatory, to look at the case of Thai community enterprises in the Agriculture sector to see how far they have adopted these proven principles and more crucially where they have not. This was achieved through a quantitative research design using a questionnaire as the principal research instrument distributed to Thai community enterprises utilising the Thai Ministry of Agriculture and Cooperatives database. The results provide support for the model fit and the value of the augmented conceptual framework as well asidentifying gapsin practice among CEs that if addressed may lead to improved performance of such enterprises. It strongly supports the inclusion of Creating Shared Value (CSV) as an integral construct for delivering sustainability. Thus, the significance of this research is two-fold. First it adds to our conceptual theoretical understanding of social innovation and sustainability in the context of community enterprises and secondly it generates practical actionable recommendations for such CEs to become not only more financially sustainable but potentially to better realise social and environmental imperatives25 35 - PublicationFactor influencing the adoption of CICOT halal certification with Thai halal entrepreneurs institutional theory(University of the Thai Chamber of Commerce (UTCC), 2023)
; ; ; ; This research applies institutional theory to understand why food processors and other firms in Thailand seek Central Islamic Council of Thailand (CICOT) halal certification. CICOT halal certification ensures that food carrying the label was produced under the principles of halal, making it safe to consume under traditional Muslim dietary guidelines. CICOT halal certification is voluntary for food producers, but could be advantageous for firms supplying Muslim customer bases. The study relies on new institutional theory, which argues in brief that organizations that perform similar functions take similar forms due to isomorphic pressures that shape their objectives, processes, functions and so on; however, they differ because they have available to them different strategic responses to these isomorphic pressures, which are envisioned as regulatory, normative, and cognitive forces. The conceptual framework developed for the study incorporates these isomorphic pressures, forces, and resulting strategic decisions into a conceptual framework that proposed a total of five hypotheses. These hypotheses investigated the relationship of mimetic isomorphism, cognitive isomorphism, and normative isomorphism on the level of CICOT halal certification, along with mean differences in the level of CICOT halal certification between firms operating in different product categories and of different sizes. The research surveyed firms that had begun the certification process (n = 350). The survey addressed a total of 15 possible factors that could influence the level of halal certification pursued by firms. This survey was distributed using a self-administered online questionnaire. Responding firms were selected using two rounds of sampling, with the first round of participants (n = 219) drawn using simple random sampling from a CICOT-maintained list of current certification holders and the second round of participants (n = 131) selected from the same list using convenience sampling. Confirmatory factor analysis was used to investigate the factor structure, including internal consistency and convergent validity, of the factors, which were assigned to clusters of mimetic, coercive, and normative isomorphic forces. The results indicated adequate internal consistency and convergent validity. Multiple regression analysis was used to evaluate the effects of isomorphic forces. The results showed that mimetic isomorphism and coercive isomorphism had significant and positive effects on level of CICOT halal certification., with much higher effects of mimetic isomorphism than coercive isomorphism. While the effect of normative isomorphism was significant, it was also negative, contrary to expectations. One-way ANOVA was used to investigate group differences in mean levels of CICOT halal certification. The results indicated that the Consumer Products category had lower levels of CICOT halal certification than other categories, which was significant in seven of the nine other categories. However, there were no significant mean differences in levels of CICOT halal certification between firms of different sizes. The study concluded that it is mimetic isomorphism, which encompasses the pressure to compete and adoption of competitor strategies, that is the main influence on the level of CICOT halal certification. The main implications of the study were discussed85 4239
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