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- PublicationLearning and Knowledge Management on Community Enterprise in Rong-Kho Community,Po-Yai Sub-district, Varinchumrab District, Ubol-Ratchathani Province.(University of the Thai Chamber of Commerce, 2011)
; The objectives of this research are to study the learning process and knowledge management of successful Rong-Kaw Community Enterprise in Pho-Yai Sub-district, Warinchamrap District, Ubon Ratchathani Province; and to collect the body of knowledge on the learning process and knowledge management in community enterprise, in order to apply to other communities. The study was conducted with 125 households of Rong-Kaw village, during January to June, 2011.The methodology is qualitative research, using in-depth interview, group interview and observations. The semi-structural questions are used to collect data from 25 key persons, including community leaders, community enterprise working persons, employees of the community enterprise, and the customers who used their products.The result showed that: (1) The leaders of the community have experiential learning and tacit knowledge which facilitating for setting community enterprise, (2) Villagers have collective learning through discussing, exchanging ideas and experience, and thinking reflectively for setting community enterprise. (3) Villagers have knowledge management; including searching, enhancing and developing knowledge for producing distinctive products to the market. The multiple methods used are: study tour, learning by instructor, experimentation, and interviewing the customers regarding products quality until they can improve their products to the best quality. (4) Villagers have learning by practice. (5) Villagers have mixed model of learning and knowledge management combining the entrepreneurial thinking and sufficiency economy thinking which lead to the success of community enterprise. Entrepreneurial thinking includes innovation, perseverance and risk taking to build their successful enterprise, meanwhile sufficiency economy thinking includes their concerns in caring, harmony and helpful ways of life more than profit maximization.Furthermore, researcher founds that villagers have essential social capitals, particularly, human capital which supports their learning and knowledge management in community enterprise; including solidarity, trustworthiness, dedicated leaders with good vision, all of which support their successful community enterprise.15 123 - PublicationThe Continuity and Change of Chinese Shrines in Samutsongkhram Province(University of the Thai Chamber of Commerce, 2008)
; The research titled with The Continuity and Change of Chinese Shrines in Samutsongkhram Province study 23 registered Chinese Shrines, with an in depth 4 shrines. The research methodology is Qualitative Research with emphasis in Participant Observation, Semi-Structured Interview and Focus Group.The main objectives of the research is to study the important roles and duties of Chinese Shrines in Samutsongkhram and the changes taken place to these shrines due to the changes in economy, society, and cultures within Thailand.The findings were as follows:In terms of the roles of the Chinese Shrines in the community, the findings reveal that these shrines can help preserve the Ethnic Chinese identity of the people living in the community. Moreover, they are still considered as the places of spiritual comfort, the places which house the sacred images of Chinese Gods worshiped by the Chinese, the places for religious rituals and social events, the Clan Shrines, and the places for Chinese arts and cultural studiesThe changes taken place to these Chinese Shrines in Samutsongkhram Province are closely related to the changes in the country’s economy, society, and culture. These can be seen in some of the traditional rituals which have been adjusted to suit the modern-day society, while some, unfortunately, have died out. The shrines’ architectural design and construction are also affected. Besides, the changes can be observed through the shrines’ management and administrative systems, their roles as the community center for the Chinese, the community’s participation in the activitiesorganized at the shrines, the conservation of Chinese arts and cultures, the use of Chinese language, to name a few.Based on these findings, some recommendations on how to conserve and develop the Chinese Shrines in Samutsongkhram Province are given. For example, the Shrines’ physical appearance should be well maintained. The Shrines should continuously organize religious rituals and other festivals every year. The Shrines’ historical accounts and important religious rituals should be documented. The Government should provide more financial support and personnel so the religious rituals and other cultural activities can be appropriately organized.8 1300