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- PublicationAssessment of Mobile Phones Usage Behaviorof Teenagers in Bangkok(Chulalongkorn University Printing House, 2013)
;สุวรรณี อัศวกุลชัย1,050 teenagers in Bangkok Metropolitan Administration (areas) were interviewed regarding their mobile phone usage. The study showed that males and females differed in their mobile phone use. Males (89.7%) selected all the applications available for their mobile phones. Between the two male groups, 95.6% of the high school males (aged 15-17 years) spent more than 4 hours per day for entertainment and social networking, such as facebook and twitter, and their mobile phone expenses were more than 600 baht per month, whereas, 86.9% of university males (age 18-20 years) spent 1-2 hours per day for education and reading the news and their mobile phone expenses were about 600 baht per month. For females, 91.2% of them selected the full application package for their mobile phones. Between the two female groups, 98.4% of the high school females (age 15-17 years) spent more than 4 hours per day for entertainment and social network, such as facebook and twitter and their expense were 1,001-1,500 baht per month, whereas (89.6%) of university females (age 18-20 years) spent 2-4 hours per day for education, social networking, such as facebook and relaxing from stress, with expenses of 1,001-1,500 baht per month. It can be concluded from the result of the assessment that decision makers should invest in the mobile phone businesses focusing on the main target group of female teenagers because they spend a lot of money on mobile phones, both the equipment and usage.13 104 - PublicationRobust Method to Identify Vehicleson Thermal Images at Night(Chulalongkorn University Printing House, 2013)
; The research presents a robust method to categorize nighttime traffic by thermal images. The objective of the research is to identify and separate vehicles from unimportant thermal objects of nighttime traffic. Various thermal features of a vehicle comprising windscreen, engine heat and elsewhere, are depicted as different intensities in each thermal image. Moreover, the relation between the three features can be illustrated as a semi-Gaussian statistical distribution of data, which differentiates one type of vehicle from another. To recognize a vehicle type, there are three operating modules proposed in this research, comprising vehicle-thermal features detection, semi-Gaussian evaluation and decision, respectively. Initially, the detecting process finds a vehicle engine heat-feature by subtracting the road's intensity, selecting a suspected area to cover the vehicle's windscreen feature. Secondly, semi-Gaussian thermal distribution model is implemented to evaluate similarity between the suspected area and the model. Eventually, the decision is made based on the similarity to confirm whether it is a vehicular type or not. Experimentally, using four types of vehicles consisting of a car, van, truck and thermal object, the accuracy of identifying is extremely high.3 29 - PublicationThe GS1 Global Traceability Standard forthe Food Industry: A Case Study ofThai Beef Industry(Chulalongkorn University Printing House, 2011)
; Nowadays, traceability is recognized as an important task of food industry to givecustomers confidence in the products they buy for home consumption. Furthermore,in terms of food safety, exporting food products to the EU and developed countriessuch as Japan, Australia and U.S.A., all have specific requirements. In addition,Thailand’s General Food Law came into force in 2009, just like the EU’s, and makestraceability compulsory for all food and feed businesses. It requires that all food andfeed operators implement special traceability systems. They must be able to identifywhere their products have come from and where they are going to, and to rapidlyprovide this information to competent authorities in case a problem is found with theirproducts. The purpose of this article is to propose the concept and process of theGS1 Global traceability Standard for the food industry through a case study in theThai beef industry. This study will allow the readers to understand and realize thebasic steps to establish a traceability system for their business following the GS1global traceability standard.16 68 - PublicationThe Optimum Solutions for the Power LossesReduction in the Distribution Systems(Chulalongkorn University Printing House, 2009)
; This paper describes the mathematical procedure for the generalized equations onthe power losses reduction with the shunt capacitor on the feeder circuit in anydistribution systems which have different representative reactive load patterns,e.g. uniformly distributed reactive loads, concentrated reactive loads, or a combinationof uniformly distributed and concentrated reactive loads. The generalized equations arederived to receive the optimum shunt capacitor location, size and power lossesreduction for each of the representative reactive load patterns by using computer aidanalysis.2 18 - PublicationThe Survey of Problems and Solutions for ERP Implementation in Thai Industry(Chulalongkorn University Printing House, 2014)
; ; ; In today's global free-trade environment, most industries have to increase their potential in order to increase their competitiveness. It is known that successful implementations of the Enterprise Resource Planning system or ERP system in an organization can enable company personnel resources to improve their efficiency and effectiveness. However, not all organizations have achieved or been successful with ERP implementation. Also, it possibly generates new problems in the organization. The objective of this research is to investigate the problems and causes of unsuccessful ERP implementation in order that the obtained results can be used as guidelines for organizations that are requiring the ERP system. The research was initially conducted by in-depth interviews of the top management of research focused industries comprising 25 companies in order to study the companies' background and their business process. This was followed by management training and workshops on the business process writing and process improvement with the company project teams. Finally, following a discussion with top management and project teams, the organization can generate the to-be or expected business process. The results of the research shows that companies who have not implemented the ERP system are now encountering the following problems: top management do not understand or recognize the benefits of the ERP system, the company business process is not efficient and unable to integrate with the ERP system. Furthermore, the company does not know how to prepare and adjust to the ERP project. Of those organizations who are currently implementing the ERP system, most are encountering problems of inefficiency and not fully utilized ERP system to its potential such as inaccurate data, unreal time data, unreliable data and inconsistency of requirement data, and so on. The above results can then be used as supporting information for organizations on how to prepare themselves before implementing the ERP system and how to solve their ERP related problems.17 31 - PublicationUse of the Internet for Citizens Participation in Air Quality Management in Bangkok(Chulalongkorn University Printing House, 2008)
;สุวรรณี อัศวกุลชัยThe main air pollution problem in Bangkok is generated from vehicles. Thus, BangkokMetropolitan Administration (BMA) intends to reduce air pollution problems caused byvehicle exhaust. The strategy emphasises the importance of developing close cooperationamong the Pollution Control Department (PCD), Land Transportation Department (LTD)and the University of the Thai Chamber of Commerce (UTCC) to use the Internet for citizenûsparticipation in air quality management: a view from Bangkok. Following the strategy,and based on several contributions from technical working groups and stakeholders,BMA acts as a project manager and also manages the AMVs. PCD trains 100 volunteersto monitor air quality in the community. Air monitoring volunteers (AMVs) are involvedin hands-on air quality surveys. LTD is involved in managing the smoky vehicles bytesting and sending official letters to the vehicle owners. UTCC responds by developingthe web application for program implementation. The first, demonstrative phase of thestudy has been successfully completed with the development and deployment of the webapplication. There are 90% AMVs to use this system as a tool to report the smokyvehicles. About 30% of AMVs login to this system at all time. The results from this studywill lead to sending official letters to the vehicle owners 1% by LCD. It can be concludedthat the results demonstrate that this system is very useful for not only air qualitymonitoring but also quality of life. Moreover, this system can be applied to other areasas well.5 55 - Publicationการประยุกต์ระบบสารสนเทศภูมิศาสตร์และการสำรวจระยะไกลในการศึกษาผลกระทบจากการเปลี่ยนแปลงการใช้ประโยชน์ที่ดินต่อสภาพสังคมเศรษฐกิจและชุมชนในจังหวัดบุรีรัมย์(http://utcc2.utcc.ac.th/utccjournal_si/journal_book.php?journal_id=7, 2016-01)
;สุวรรณี อัศวกุลชัย40 61 - Publicationการพัฒนาระบบสารสนเทศเพื่อการคำนวณคาร์บอนฟุตพริ้นท์ขององค์กร: กรณีศึกษา มหาวิทยาลัยหอการค้าไทย(http://utcc2.utcc.ac.th/utccjournal_si/journal_book.php?journal_id=3, 2015-01)
;สุวรรณี อัศวกุลชัย15 75 - Publicationระบบคลังข้อมูลสำหรับการวิเคราะห์การปฏิบัติงานตรวจสอบ: กรณีศึกษา สำนักงานตรวจสอบภายใน สำนักปลัดกรุงเทพมหานคร(http://utcc2.utcc.ac.th/utccjournal_si/journal_book.php?journal_id=3, 2015-01)
; ;สุวรรณี อัศวกุลชัย45 96 - Publicationระบบประมูลสินค้าออนไลน์ภายใต้แนวทางของโมเดล ซีเอ็มเอ็มไอ ระดับวุฒิภาวะที่ 2(http://utcc2.utcc.ac.th/utccjournal_si/journal_book.php?journal_id=4, 2015-07)
;สุวรรณี อัศวกุลชัย; 5 48