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- PublicationAntecedent factors and effects of employee engagement on job performance; organizational and personal perspectives of textile industry in Thailand(University of the Thai Chamber of Commerce (UTCC), 2022)
; ; ; Employee engagement in corporate social responsibility and job performance is a widely researched topic in the field of organizational behavior. This research aims to investigate the relationship between employee engagement and job performance in the textile industry to gain more comprehension of how to enhance the job performance of an employee through employee engagement in CSR and employee engagement in operations. The main objective of this study is to explore how employee engagement influences task performance and contextual performance from individual and organizational perspectives in textile industry sectors. Moreover, this research studied the mediation relationship between employee engagement and job performance. This current research was conducted in Thailand with a sample of 812 respondents. These findings suggest the importance of enhancing job performance with employee engagement from both individual and organizational perspectives. The findings contribute to the existing research by providing organizational citizenship behavior from individual and organizational perspectives as the key mediators in enhancing job performance. The results indicate that contextual performance will behigher when employees engage more in CSR and have more organizational citizenship behaviors toward individual as a mediation relationship. The findings demonstrate that task and contextual performance will be higher when employees engage more in operations and have more organizational citizenship toward the organization as a mediation relationship. In addition, this research enhances knowledge of existing research that proposes a mediating effect of employee engagement and job performance in the textile industry77 3969 - PublicationEconomic factors affecting the financial stability of the family business in Thailand(University of the Thai Chamber of Commerce (UTCC), 2023)
; ; ; Global uncertainty is a time when unexpected events occur that have a negative impact on a company. Unforeseen world situations lead to economic disaster. Therefore, decisions must be made quickly, correctly, and appropriately so as not to affect the entire operation of the organization. This is a clear action to reduce negative impacts. A crisis is an event that can destroy a company, its employees, its products, and its services. and the company's financial health, such as the spread of the coronavirus. Serious financial conditions can result from an economic disaster that is not managed. Events that have wideranging social impacts are considered crises. The financial reputation of commercial companies may be permanently damaged by this crisis. For this reason, this study aims to examine whether economic factors affect the financial stability of family businesses. Structural equation modeling techniques were used to analyze the data. There are more than 269 family companies listed on the Thai Stock Exchange. (Stock Exchange of Thailand: SET) Research results show the financial impact of Thai family businesses on business factors. The global economy is important in the current economic crisis. As a result, preparing to deal with both negative and positive economic situations may be related to and affect the ability of family businesses to maintain financial stability amid global economic instability. This study examines the financial stability of family businesses by selecting key factors including net profit margin (NPF), return on assets (ROA), and return on equity (ROE) in an unstable economy in Thailand. in the Stock Exchange of Thailand by the study of economic factors and financial stability of family businesses in Thailand. There is statistical significance whether there is a relationship or no relationship to determine whether the sustainability of family business operations in times of change, economic factors, and performance factors of family businesses will remain the same or change to the period as well43 1954 - PublicationFactor influencing the adoption of CICOT halal certification with Thai halal entrepreneurs institutional theory(University of the Thai Chamber of Commerce (UTCC), 2023)
; ; ; ; This research applies institutional theory to understand why food processors and other firms in Thailand seek Central Islamic Council of Thailand (CICOT) halal certification. CICOT halal certification ensures that food carrying the label was produced under the principles of halal, making it safe to consume under traditional Muslim dietary guidelines. CICOT halal certification is voluntary for food producers, but could be advantageous for firms supplying Muslim customer bases. The study relies on new institutional theory, which argues in brief that organizations that perform similar functions take similar forms due to isomorphic pressures that shape their objectives, processes, functions and so on; however, they differ because they have available to them different strategic responses to these isomorphic pressures, which are envisioned as regulatory, normative, and cognitive forces. The conceptual framework developed for the study incorporates these isomorphic pressures, forces, and resulting strategic decisions into a conceptual framework that proposed a total of five hypotheses. These hypotheses investigated the relationship of mimetic isomorphism, cognitive isomorphism, and normative isomorphism on the level of CICOT halal certification, along with mean differences in the level of CICOT halal certification between firms operating in different product categories and of different sizes. The research surveyed firms that had begun the certification process (n = 350). The survey addressed a total of 15 possible factors that could influence the level of halal certification pursued by firms. This survey was distributed using a self-administered online questionnaire. Responding firms were selected using two rounds of sampling, with the first round of participants (n = 219) drawn using simple random sampling from a CICOT-maintained list of current certification holders and the second round of participants (n = 131) selected from the same list using convenience sampling. Confirmatory factor analysis was used to investigate the factor structure, including internal consistency and convergent validity, of the factors, which were assigned to clusters of mimetic, coercive, and normative isomorphic forces. The results indicated adequate internal consistency and convergent validity. Multiple regression analysis was used to evaluate the effects of isomorphic forces. The results showed that mimetic isomorphism and coercive isomorphism had significant and positive effects on level of CICOT halal certification., with much higher effects of mimetic isomorphism than coercive isomorphism. While the effect of normative isomorphism was significant, it was also negative, contrary to expectations. One-way ANOVA was used to investigate group differences in mean levels of CICOT halal certification. The results indicated that the Consumer Products category had lower levels of CICOT halal certification than other categories, which was significant in seven of the nine other categories. However, there were no significant mean differences in levels of CICOT halal certification between firms of different sizes. The study concluded that it is mimetic isomorphism, which encompasses the pressure to compete and adoption of competitor strategies, that is the main influence on the level of CICOT halal certification. The main implications of the study were discussed85 4239 - PublicationFactors affecting online language course purchase intention(University of the Thai Chamber of Commerce (UTCC), 2023)
; ; ; Regarding the advancement of the Internet and technologies in the last few decades, people have been using the Internet and technologies for various purposes such as working, communicating, searching for information, doing business, shopping, doing transactions, etc. Furthermore, using the Internet and technologies for education is more likely to grow up recently. It is penetrating many educational fields, especially online language learning. In Thailand, online language learning business has been growing continuously in the last few years. There are many opportunities in this business. Nevertheless, developing and enhancing this business is difficult to do because the understanding, knowledge, and information of online language learning businesses are still lacking. Moreover, research that specially aims to find out online language purchase intention has almost never been done before. According to these gaps, this research is the initial research that aims to investigate factors that can affect online language course purchase intention and develop an efficient model to examine online language course purchase intention in the future by integrating four important theoretical theories which have been broadly proved from previous research which are suitable for studying online purchase intention and online learning such as the online purchase intention theory, technology acceptance model (TAM), electronic word of mouth (EWOM) theory, and social media advertising theory. This research applied structural equation modeling (SEM) to test the proposed model. The research questionnaires which have been developed from adjusting previous research were a crucial instrument to gather data in this research. More than 600 research questionnaires have been spread out via many channels. However, just 424 research questionnaires were completed and sent back to researchers. IBM SPSS Statistics and AMOS 27 were significant tools to analyze the gathered information. The research results presented that perceived usefulness (PU) and perceived ease of use (PEOU) positively affect attitudes toward online language course purchase intention (ATT). Electronic word of mouth (eWOM) affects trust (TRUST), online language course purchase intention (OPI), and institute images (IMAGE). Interactivity (INTER) and perceived relevance (PRR) positively affect performance expectancy (PE). Attitudes toward online language course purchase intention (ATT) affect online language course purchase intention (OPI), and performance expectancy (PE) positively affect online language course purchase intention (OPI). In contrast, trust (TRUST) and institute images (IMAGE) do not affect online language course purchase intention (OPI). Moreover, in terms of mediation, electronic word of mouth (eWOM) does not have an indirect effect on online language course purchase intention (OPI) through trust (TRUST) and institute images (IMAGE). Furthermore, this research also showed that some demographic factors such as age, education, occupation, revenue/salary, and marital status of respondents seem to have significant effects on the online language course purchase intention of participants. The contributions of this research are various. Researchers and marketers can apply these research findings in many purposes such as furthering their studies and enhancing their businesses38 1954