The General Public Image of The CurrentThai Mass Media

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University of the Thai Chamber of Commerce. Journal Editorial Office
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Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Date Issued
2012
ISSN
0125-2437
Resource Type
Text::Journal::Journal article
Abstract
This research aims to study the contemporary image of mass media among the generalpublic. Data collection was conducted by using structured questionnaires completed by 625 sample residing in the Bangkok Metropolitan area and other provinces. The principal results are: 1. Positive images included: (1) being up-to-date and adhering to current situations, (2) breaking news and information and (3) enhancing image or prestige of individuals, institutions and country, respectively. 2. Negative images included: (1) business-oriented shows in attempt to advertise products both in a direct and indirect manner, (2) lack of neutrality, and (3) presenting improper pictures and content. 3. Overall images included: (1) reflecting diversities of social dimension, (2) representing a new type of social movement, and (3) conforming to and enhancing social responsibility.
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Journal
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public
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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University of the Thai Chamber of Commerce
Bibliographic Citation
Jiramon Sangchai (2012) The General Public Image of The CurrentThai Mass Media. University of the Thai Chamber of Commerce Journal Vol.32 No.3.
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