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  5. Generation Z's expressions of dissatisfaction in the Thailand context
 
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Generation Z's expressions of dissatisfaction in the Thailand context

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Author(s)
Kununya Atthmongkolchai.
Advisor(s)
ศิริรัตน์ รัตนพิทักษ์
Other Contributor(s)
University of the Thai Chamber of Commerce. School of Business.
Publisher(s)
University of the Thai Chamber of Commerce
Date Issued
2022
Resource Type
Doctoral thesis
Language
English
Description
Dissertation (D.B.A.) -- University of the Thai Chamber of Commerce, 2022.
Subject(s)
Generation Z
Consumer behavior -- Thailand
Consumers' preferences -- Thailand
Consumer complaints -- Thailand
Gen Z
Product and service failure
Brand switching
Brand avoidance
Brand revenge
Degree Level
Doctoral
Degree Grantor
University of the Thai Chamber of Commerce
Access Rights
Open access
Rights
This work is under copyright of University of the Thai Chamber of Commerce (UTCC). Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Rights Holder
University of the Thai Chamber of Commerce
Physical Location
University of the Thai Chamber of Commerce
Bibliographic Citation
Kununya Atthmongkolchai. (2022). Generation Z's expressions of dissatisfaction in the Thailand context.
Kununya Atthmongkolchai (2022). Generation Z's expressions of dissatisfaction in the Thailand context.
URI
https://hdl.handle.net/20.500.14437/8949
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