The effect of store image and brand perception on customer satisfaction : the case of the hypermarket in Thailand /

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Author(s)
Advisor(s)
Other Contributor(s)
University of the Thai Chamber of Commerce. Marketing
Publisher(s)
University of the Thai Chamber of Commerce (UTCC)
Date Issued
2014
Resource Type
Doctoral thesis
Language
English
Description
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Dissertation (Ph.D. (Marketing)) -- University of the Thai Chamber of Commerce, 2014
Subject(s)
Degree Grantor
University of the Thai Chamber of Commerce
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This work is under copyright of University of the Thai Chamber of Commerce (UTCC). Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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University of the Thai Chamber of Commerce
Physical Location
University of the Thai Chamber of Commerce
Bibliographic Citation
Patcharee Yoopetch.. (2014.). The effect of store image and brand perception on customer satisfaction : the case of the hypermarket in Thailand /
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