TV Viewers’ Perception and ResponseToward the Symbols used to Prescribe theAge-appropriateness of TV Programs

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University of the Thai Chamber of Commerce. Journal Editorial Office
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Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Date Issued
2011
ISSN
0125-2437
Resource Type
Text::Journal::Journal article
Language
English
Abstract
The study of TV viewers’ perception and response toward the symbols used toprescribe the age-appropriateness of TV programs found that TV viewers perceivedthe symbols used to prescribe general programs most, the less perceived werespecific programs, and programs for ages 3+ as well. Regarding response toward thesymbols, more than 50% of TV viewers never paid any attention to them.
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Journal
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public
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University of the Thai Chamber of Commerce
Bibliographic Citation
Acharapan Lealaphan, Wisanu Launglaor (2011) TV Viewers’ Perception and ResponseToward the Symbols used to Prescribe theAge-appropriateness of TV Programs. University of the Thai Chamber of Commerce Journal Vol.31 No.3.
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