There are two types of activities encountered in the supply chain- value addingactivities and non-value adding activities. Examples of value adding activities aremanufacturing, assembling, and disassembling of parts or materials. These activitiesare able to enhance product values. Examples of non-value adding activities areloading and unloading activities, inventory, inspection, material handling, rework, etc.These activities do not create values to the products but they are performed severaltimes a day and also require labor, handling equipments, and IT system to operate them.Moreover, potential damages may be encountered during performing these activitiese.g. loading and unloading activities. Non-value adding activities in supply chain canbe eliminated by redesigning the product. For example, a change of product packagingis able to ease handling or inspection activities. In redesigning the product, the qualityfunction deployment is implemented. Finally, redesign of the product is implementedin the case study. The result shows that redesigning of the existing product can be ableto enhance material handling capability.