In the current era, interest in the issue of corporate social responsibility (CSR) amongbusinesses in Thailand has greatly increased. The ISO 26000 will be published as anInternational Standard in 2010 and will be one of the key factors for many companiesto establish business goals and directions as a platform to build an effective CSRstrategy. What is important is that some companies do not understand the role andthe context of CSR. In order to be quite ready for ISO 26000, business leaders haveto build awareness of CSR credibility by changing the concept of “giving” to abusiness image of benefitting society as a creation of “value” for their organizations.When facing an economic crisis, the strategic mobility of Sufficiency CSR can beapplied. With employees from every level motivated and involved, it will result inongoing practices, and will finally lead to voluntary awareness in creating value forsociety and sustainable business success.