This study examined differences and relationships among cultures (i.e., horizontal,vertical individualism and collectivism), perceived values (i.e., functional, emotional,social, and monetary values) of mobile phone use, the amount of mobile phone use,and communication satisfaction. A total of 764 samples participated in this study. Aself-administered questionnaire was used to determine differences and relationshipsamong variables, including cultural influences, perceived values, mobile phone use, andcommunication satisfaction. Overall, the results indicated that vertical collectiviststended to value functional benefits of mobile phones more than did horizontalcollectivists. Moreover, perceived values of mobile phone use predicted the amount ofuse and communication satisfaction. People who perceived that mobile phones couldgratify their functional, emotional, social, and monetary needs tended to feel satisfiedwith their communication via mobile phones.