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  4. Market Definition: Theory and Practice in the Telecommunications Market
 
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Market Definition: Theory and Practice in the Telecommunications Market

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Author(s)
Bunaramrueang, Piyabutr
Other Contributor(s)
University of the Thai Chamber of Commerce. Journal Editorial Office
Publisher(s)
Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Date Issued
2011
ISSN
0125-2437
Resource Type
Text::Journal::Journal article
Abstract
When applying competition laws, we need to first analyze whether atelecommunications provider possesses sufficient market power to allow it to dobusinesses in an noncompetitive manner. It is also necessary to determine whichmarket is being dominated. What should be the boundary? How many markets shouldbe included? All these are reasonable questions for market analysis. Such questionsare referred to as “market definition” to arrive at a “relevant market” outcome. In brief,it is sufficed to say that the larger the relevant market, the lower the market power, orvice versa. Market definition is then decisive to the whole process of market analysis.However, it does not follow that we first need a relevant market, in order to determinemarket power. This article is aimed at explaining how to theoretically and practicallydefine relevant market with examples from the telecommunications market that wouldbe conceptually useful for Thai audiences and Thai competition laws.
Subject(s)
Marketing
Journals
Journal
University of the Thai Chamber of Commerce Journal
Access Rights
public
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Rights Holder
University of the Thai Chamber of Commerce
Bibliographic Citation
Piyabutr Bunaramrueang (2011) Market Definition: Theory and Practice in the Telecommunications Market. University of the Thai Chamber of Commerce Journal Vol.31 No.1.
URI
https://hdl.handle.net/20.500.14437/3168
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