ISM: Theses
Permanent URI for this collection
Browse
Browsing ISM: Theses by Subject "China"
Now showing 1 - 3 of 3
Results Per Page
Sort Options
- PublicationThe Adoption Behavior of Chinese Mobile Financial ApplicationChina has been an outstanding economic power in the world. With the high development of technology, more and more Chinese needs the money management service, who pays more attention on the mobile financial applications (APPs). The objective of the study was to investigate the adoption behavior of Chinese mobile financial applications. In this research, researcher distributed 400 questionnaires online to collect the information and evaluation from users. Section 1 with respondents’ information was analyzed by descriptive statistical analysis. Section 2 and 3 with evaluation of using APP by Five-point Likert scale, which is analyzed by descriptive statistical analysis and multiple regression analysis. Through the results of the research, performance expectancy, effort expectancy, social influence, self-efficiency, facilitating conditions have positive affections of adoption behavior of Chinese mobile financial APP. If mobile financial APP agent or developer would like to modify their APP for getting more adoption from Chinese, it would be more useful to enhance the selfefficiency perception design. Therefore, this research could be reference for Chinese mobile financial agent and developer in the app improvement. What’s more, this study also can be useful information for government policy-making. The last but not the least, the data and analysis result could be the reference for academic and researcher who are interested in relative researches.
81 284 - PublicationDoes Investor Sentiment affect Stock Return : Evidence from Chinese Industry Index in Shanghai A Share MarketIn stock market, some of characteristics of asset pricing behavior of traditional financial theory didn’t work, behavioral finance otherwise provides a new method and aspect to interpret these visions. Investor behavior which is influenced by investor sentiment plays an important role in stock market, irrational behavior may lead to market inefficiency, and stock return is a reflection of the market condition, hence studying the effects of investor sentiment on stock return is meaningful. This paper mainly studied investor sentiment whether and how affects stock return, as well as applied other six control variables a share market stock return, Dow Jones industrials index return, interest rate, exchange rate, crude oil price and gold price which could affect stock return in previous studies. To detect the effects this paper first investigate bullish investor sentiment and then applied multiple regression linear model to find investor sentiment positive significantly affects stock return in nine industries. This study provided a new perspective to explore the characteristics between investor sentiment and stock return, also presented new ideas for investors’ investment practices in stock market.
91 318 - PublicationThe Factors of Experiential Value and Technology Acceptance Effects on Customer Satisfaction on Online Fitness Apps Users’ Continuance Intention to Use in Guangxi, ChinaThe purpose of this paper is to demonstrate the factors of Experiential Value (EV) and Technology Acceptance (TA) effects on Satisfaction on online fitness apps users’ Continuance Intention (CI). Aesthetics (AES) and Customer Return on Investment (CROI) as the sub variables of Experiential Value (EV), Perceived Usefulness (PU), Perceived Ease of Use (PEOU) and Perceived enjoyment (PE) as the sub variables of Technology Acceptance (TA). In recent years, the usage of online fitness apps has become a new trend in China, especially during the COVID-19 outbreak, when the number of users increased rapidly. In this study took 405 valid questionnaire respondents data from Guangxi, China to analysis. The results shown that Customer Return on Investment (CROI), Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Enjoyment (PE) have positive effect on satisfaction (SAT). Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Enjoyment (PE) and Satisfaction (SAT) have positive effect on Continuance Intention (CI), Aesthetics (AES) has no effect on Satisfaction (SAT). Experiential Value (EV) have considered as partial effect on Satisfaction (SAT). Technology Acceptance (TA) have positive effect on Continuance Intention (CI). We totally collected 489 questionnaire respondents through WENJUANXING professional online questionnaire distribute channel, there are 405 valid respondents after data clean. According the data set analysis result of demographic part, the female portion (68.9%) was bigger than male portion (31.1%), the mainly generation level was 18-30 years old level (75.8%). The education level of the respondents on two mainly level, which were junior college (38.8%) and bachelor degree (34.3%). There is generally in two level of monthly income, which were less than 2500 CNY (41.2%) and 2501-4000 CNY (22.7%). The most often used online fitness app was Keep (35.3%), the second was Huawei yun dong jiang kang (15.8%), there is strongly competition in this online fitness industry. The frequency of using online fitness app generally on three level, which were once a week (43.2%), twice a week (17.5%), and every day (17.3%)
93 309