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- PublicationEvaluation of Successes in Outcomes and Ultimate Goals of the OTOP Project in the Central Region(University of the Thai Chamber of Commerce, 2006)
; The evaluation of successes in outcomes and ultimate goals of the OTOP project in the central region employed both quantitative and qualitative methodology, 400 questionnaires were distributed to the subject which were randomly selected and used interview guidelines to capture in-dept data from the leaders of OTOP products.This research revealed that the overall outcomes and ultimate goals of the OTOP projects accomplished at the medium-high level but rather in a short-term. The project provide household income at the medium-high level (78.5%) and sufficient income at the medium-high level (78.7%). In social changed perspectives, the project strengthened communities in the political and cultural dimensions rather than in economics dimensions, said that its effects on qualities of life and communitiesâ sustainable at the high level and on communitiesâ balance at the medium level. From in-depth data, this study found that the government couldnât manage the project according to participantsâ problems and needs, many projects were the same similar manners. Besides that the government didnât divide the project by nature of products. These miss directions led the OTOP project particularly effect on the market expanding. The economic effects had be seen only in a short-term, while social effects clearly be appeared in the early period. The critical success factors of OTOP products are continuation in development and learning.As a result of evaluation, a number of policy recommendations have been drawn. Firstly, the government should construct the evaluation and monitoring process with analyzing the communitiesâ needs, in order to manage the project in accordance with problems and conditions of productsâ group. Secondly, the projects should be focused on the creation of body of knowledge and provide the necessary knowledge to the target groups. Thirdly the government should establish OTOP projectsâ database to utilize recruitment process with an aim to distribute an opportunities to access the projects. Forth, research and development budgets should be contributed to participants in self-manage manners at principal projects level. Finally, the government should rearrange the OTOP groups in order to proportionately support in accordance with its significance, aim to make balance among the communitiesâ products, and to set a goal in a sustainable development.28 204 - PublicationāļāļĢāļāļĩāļĻāļķāļāļĐāļē āđāļĢāļ·āđāļāļāļāļēāļĢāļ§āļīāđāļāļĢāļēāļ°āļŦāđāļŠāļīāļāđāļāļ·āđāļ āļāļĢāļāļĩāļāļĢāļīāļĐāļąāļ Modern roof āļāļģāļāļąāļ(University of the Thai Chamber of Commerce, 2023)
; 78 580 - PublicationāļāļēāļĢāļĻāļķāļāļĐāļēāđāļāļĢāļĩāļĒāļāđāļāļĩāļĒāļāļāļĨāļāļēāļĢāļāđāļēāđāļāļīāļāļāļēāļāļāļāļāļāļĢāļīāļĐāļąāļāđāļāļĒāļāļĩāđāļĄāļĩāļāđāļĒāļāļēāļĒāļāļēāļĢāļāļąāļāļāļēāļĢāļāļļāļĢāļāļīāļāļĒāļąāđāļāļĒāļ·āļāļāļēāļĄāđāļāđāļēāļŦāļĄāļēāļĒāļāļēāļĢāļāļąāļāļāļēāļāļĩāđāļĒāļąāđāļāļĒāļ·āļāļāļāļāļāļāļāđāļāļēāļĢāļŠāļŦāļāļĢāļ°āļāļēāļāļēāļāļī āļ.āļĻ. 2015-2030āļāļēāļāļ§āļīāļāļąāļĒāļāļĩāđ āļĻāļķāļāļĐāļēāđāļāļĢāļĩāļĒāļāđāļāļĩāļĒāļāļāļĨāļāļēāļĢāļāļģāđāļāļīāļāļāļēāļāļāļāļāļāļĢāļīāļĐāļąāļāđāļāļĒāļāļĩāđāļĄāļĩāļāđāļĒāļāļēāļĒāļāļēāļĢāļāļąāļāļāļēāļĢāļāļļāļĢāļāļīāļāļĒāļąāđāļāļĒāļ·āļ āļāļēāļĄāđāļāđāļēāļŦāļĄāļēāļĒāļāļēāļĢāļāļąāļāļāļēāļāļĩāđāļĒāļąāđāļāļĒāļ·āļāļāļāļāļāļāļāđāļāļēāļĢāļŠāļŦāļāļĢāļ°āļāļēāļāļēāļāļī āļ.āļĻ. 2015-2030 āđāļāļĒāđāļāđāđāļāļāļāļģāļĨāļāļ Pooled OLS Regression āđāļĨāļ° Fixed Effect Model āļāļĨāļļāđāļĄāļāļąāļ§āļāļĒāđāļēāļ 123 āļāļĢāļīāļĐāļąāļāļāļāļāļ°āđāļāļĩāļĒāļāđāļāļāļĨāļēāļāļŦāļĨāļąāļāļāļĢāļąāļāļĒāđāđāļŦāđāļāļāļĢāļ°āđāļāļĻāđāļāļĒ āļāļĢāļ°āļĄāļ§āļĨāļāļĨāļāļēāļāļāđāļāļĄāļđāļĨāļāļēāļāļāļēāļĢāđāļāļīāļāļāļąāđāļāđāļāđ āļ.āļĻ.2002-2020 āļāļĨāļāļēāļĢāļĻāļķāļāļĐāļēāļāļāļ§āđāļē āļāļĢāļīāļĐāļąāļāļāļāļāļ°āđāļāļĩāļĒāļāđāļāļĒāļāļĩāđāļĄāļĩāļāđāļĒāļāļēāļĒāļāļēāļĢāļāļąāļāļāļēāļĢāļāļļāļĢāļāļīāļāļĒāļąāđāļāļĒāļ·āļāļāļĒāļđāđāđāļāļĢāļ°āļāļąāļāļŠāļđāļ (Strong ESG Performance) āļĄāļĩāļāļĨāļāļēāļĢāļāļģāđāļāļīāļāļāļēāļ (Company Performance) āļāļĩāđāđāļāļīāļāđāļāļāļ§āļēāļĄāđāļāļāļāđāļēāļāļāļąāļāļāļĢāļīāļĐāļąāļāļāļāļāļ°āđāļāļĩāļĒāļāđāļāļĒāļāļĩāđāļĄāļĩāļāļēāļĢāļāļąāļāļāļēāļĢāļāđāļēāļāļāļļāļĢāļāļīāļāļĒāļąāđāļāļĒāļ·āļāļĢāļ°āļāļąāļāļāđāđāļē (Weak ESG Performance) āļāļĒāļđāđāļĢāđāļāļĒāļĨāļ° 1.5 āļāļāļāļāļēāļāļāļąāđāļ āļĒāļąāļāļāļāļ§āđāļēāļāļąāļāļĢāļēāļŠāđāļ§āļāļāļēāļāļāļēāļĢāđāļāļīāļāļāļĩāđāđāļŠāļāļāļāļ§āļēāļĄāļŠāļēāļĄāļēāļĢāļāđāļāļāļēāļĢāļāļģāļāļģāđāļĢāļāļāļāļāļĢāļīāļĐāļąāļ āđāļāđāđāļāđ āļāļģāđāļĢāļŠāļļāļāļāļīāļāđāļāļŦāļļāđāļ (EPS) āļāļąāļāļĢāļēāļāļģāđāļĢāļŠāļļāļāļāļī (NPM) āđāļĨāļ° āļāļąāļāļĢāļēāļŠāđāļ§āļāļāļģāđāļĢāļŠāļļāļāļāļīāļāđāļāļŠāđāļ§āļāļāļđāđāļāļ·āļāļŦāļļāđāļ (ROE) āđāļāđāļāļāļąāļ§āđāļāļĢāļŠāļģāļāļąāļāđāļāļāļēāļĢāļāļģāļŦāļāļāļāļąāļāļĢāļēāļāļĨāļāļāļāđāļāļāđāļāļĨāļĩāđāļĒāļāđāļāļāļĩāļāļāļāļāļĢāļīāļĐāļąāļ āļāđāļ§āļĒāļāļ§āļēāļĄāļŠāļąāļĄāļāļąāļāļāđāļāļĩāđāđāļāđāļāđāļāđāļāļāļīāļĻāļāļēāļāđāļāļĩāļĒāļ§āļāļąāļ āļāļķāđāļāļŠāļāļāļāļĨāđāļāļāļāļąāļāļŠāļĄāļĄāļāļīāļāļēāļāļāļēāļĢāļ§āļīāļāļąāļĒāđāļĨāļ°āļāļĨāļāļēāļāļ§āļīāļāļąāļĒāđāļāļāļāļĩāļ
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