ISM: Independent Studies
Permanent URI for this collection
Browse
Browsing ISM: Independent Studies by Author "University of the Thai Chamber of Commerce. International School of Management."
Now showing 1 - 10 of 10
Results Per Page
Sort Options
- PublicationA study on the service quality and its impact on customer satisfaction : a case of HaiDiLao Hotpot in Bangkok(University of the Thai Chamber of Commerce, 2023)
; ; ; ; This study examines the impact of service quality on customer satisfaction at HaiDiLao Hotpot in Bangkok. Service quality is an essential factor influencing customer satisfaction and loyalty, particularly in the highly competitive restaurant industry. Employing a quantitative research approach, we distributed questionnaires to customers at HaiDiLao Hotpot, focusing on various dimensions of service quality, including responsiveness, assurance, tangibles, empathy, and reliability. The collected data were analyzed using statistical techniques to establish the correlation and impact between service quality parameters and customer satisfaction. The findings revealed a significant positive relationship between service quality and customer satisfaction, with all service quality dimensions having a critical influence on satisfaction levels. The study underscores the importance of maintaining high service quality to enhance customer satisfaction and loyalty. It provides practical insights for the management of HaiDiLao Hotpot, suggesting that continuous service quality improvement should be a core part of the restaurant's strategy. The findings can also be useful for other restaurants operating in similar environments. Further research is recommended to explore other potential factors influencing customer satisfaction and to validate these findings in different restaurant settings.266 769 - PublicationAn empirical study on e-service quality influencing customer satisfaction among foreign users of Lazada in Thailand(University of the Thai Chamber of Commerce, 2023)
; ; ; ; This independent study is to investigate the influence of service quality dimensions on customer satisfaction among foreign users of Lazada in Thailand. In this study, quantitative method was used, and the questionnaire was designed by using the modified ESERVQUAL model. A total of 161 respondents participated in this research, however only 153 respondents’ data were included in the research because eight respondent’s data were screened out from the survey. The result of the study suggests that e-service quality dimensions, such as efficiency (sig at 0.00), availability (sig at 0.01), fulfillment/reliability (sig at 0.01), responsiveness (sig at 0.00), and compensation (sig at 0.00), play important roles in influencing customer satisfaction among foreign users of Lazada. The finding of this study contributes to a better understand of e-service quality dimensions influencing on customer satisfaction and identify the key dimensions which have significant impacts on customer satisfaction of LAZADA, to develop better strategic planning for the organization.115 446 - PublicationExamining the impact of workplace diversity on organizational performance in international schools in Sathorn (Bangkok)(University of the Thai Chamber of Commerce, 2023)
; ; ; ; The current study explored the possible effect of workplace diversity on employees’ performance in International schools in Sathorn. The purpose of this study is to assess the effects of workplace diversity on the performance of employees. The sample of study comprised of 134 International staff working in 5 international schools of Sathorn area in Bangkok. Stratified random sampling scheme was applied to select the participants. Data was collected through questionnaire. Descriptive statistics and Inferential statistics were applied to extract the results. The results revealed that cultural diversity, cognitive diversity and functional diversity have positive relationship on the performance of the employees.71 397 - PublicationExploring the link of service quality, customer satisfaction and customer loyalty for Mandalay Food House(University of the Thai Chamber of Commerce, 2023)
; ; ; ; In the intense competition of food service providers industry in Bangkok, Myanmar restaurants industry is significantly increasing with the same level of raising population of Myanmar people in Thailand. Among the Myanmar restaurants, Mandalay Food House will be focused in this research because this restaurant is famous and wellknown place with cultural influences, can access easily to get there, and have a wide variety of Myanmar cuisine. Globally, a lot of customers are facing the choice of which restaurants to enjoy their time, to have a good mood and to try the taste of cuisine. Restaurant owners are finding a way to improve their business sustainability among the market industry with focusing on service quality, customer satisfaction and customer loyalty because business cannot survive in the food service industry by satisfying the customers anymore. Restaurant owners and managers can enhance the existing strategies by using the study’s results and the insights to attract new customers and retain the customers because the impact of the quality of service, customer satisfaction and customer loyalty are the most important factors for every organization. The purpose of this research is to give recommendations to improve, and maintain the factors and to explore the relationship between service quality, customer satisfaction and customer loyalty. To evaluate the quality of service, the SERVQUAL method was used, which consists of five factors (Tangible, Reliability, Responsiveness, Assurance, Empathy). The questionnaires with two languages (Burmese and English) were distributed through social media platform via Facebook to access easily for Myanmar residence and the data were collected through an online survey and analyzed by using Excel spreadsheet. Cronbach’s alpha method was used to test the reliability and validity of the questionnaires. The study was used correlation coefficient analysis to explore the hypothesis relationships. Business background, statement of the problem, objectives, benefits, scope of the study and expected benefits were included in the part of Chapter 1. In Chapter 2, theory and related research will review based on the iterature view and research hypothesis and conceptual framework are also included. Chapter 3 will point out research design and ools, data collection and analysis. Chapter 4 will explain about the results and Chapter 5 will conclude and discuss the research and limitations and implications of the research.157 626 - PublicationFactors affecting Chinese tourists' intention to revisit Thailand(University of the Thai Chamber of Commerce, 2023)
; ; ; ; This study investigates the determinants of Chinese tourists' intention to revisit Thailand, focusing on the roles of Perceived behavioral Control, Attitudes, and Subjective Norms. Data was collected from 305 respondents predominantly comprising females aged 25-34, analyzed using a regression model. The study discovered Perceived Behavioral Control to be the most substantial factor affecting revisit intentions, followed by Attitudes and Subjective Norms. The demographic characteristics and income levels of respondents also appeared to influence revisit intentions. The regression model successfully explained 83.4% of the variance in revisit intentions, bolstered by a high Cronbach's Alpha of 0.967 indicating the reliability of the survey measures. These findings hold significant implications for the tourism strategies of the Tourism Authority of Thailand and underline the importance of enhancing the perceived behavioral control, attitudes, and the impact of subjective norms among tourists. However, the study is limited by its demographic scope, crosssectional design, reliance on self-reported data, and focus on a limited set of variables. Future research is recommended to widen the demographic scope, incorporate a longitudinal design, integrate actual behavioral data, explore additional predictors, and utilize qualitative research methods251 2290 - PublicationFactors affecting Singaporean purchase intent of condominium in Bangkok, Thailand(University of the Thai Chamber of Commerce, 2023)
; ; ; ; This study explores the factors influencing Singaporeans' intent to purchase condominiums in Bangkok, Thailand, and provides implications for businesses operating in the real estate sector. Data through a survey was collected, and different statistical analyses were used to look at the relationships between the variables, including multiple regression, ANOVA, and Pearson correlation. The results show that Singaporean buyers have a favourable attitude toward buying condos in Bangkok. Subjective norms, perceived behavioral control, perceived physical quality, financial accessibility, and supportive governmental policies all have an impact on this optimistic outlook. These elements significantly influence Singaporean buyers' intentions to invest in the condominium market in Bangkok. Several conclusions for companies in the real estate industry can be drawn from the results. First off, businesses have a huge opportunity to take advantage of Singaporean buyers' positive attitude. Businesses can increase the number of Singaporean buyers they attract and the likelihood that they will make a purchase by creating targeted marketing campaigns that highlight the advantages, worth, and distinctive characteristics of Bangkok condominiums. Second, businesses should concentrate on leveraging social influence in their marketing strategies after acknowledging the impact of arbitrary norms. Building a solid brand reputation, encouraging good word-of-mouth, and motivating happy customers to tell their friends and family about their experiences can raise the perceived value and desirability of the properties among Singaporean buyers. Third, it's crucial to arm customers with thorough information and assistance. Businesses can boost customer confidence and strengthen their intent to buy by giving clear and comprehensive information about the properties, providing individualized assistance throughout the buying process, and addressing buyer concerns. Fourthly, a significant factor affecting buyer intent is the physical condition of condominiums. To increase the perceived value and attractiveness of their properties to Singaporean buyers, businesses should prioritize high-quality construction materials, contemporary designs, and appealing amenities. Fifth, Singaporean buyers give financial accessibility a lot of thought. Increase affordability and appeal to a wider range of buyers by providing flexible financing options, working with financial institutions to offer attractive packages, and maintaining competitive pricing. Finally, even though the impact of government policies was not statistically significant, companies should continue to be aware of pertinent incentives and policies. Any benefits offered by governmental regulations, like tax breaks or waived fees, can be incorporated into marketing plans as extra selling points to draw in Singaporean consumers. In conclusion, businesses in the real estate industry can profit from the study's findings by taking the implications into account. Businesses can successfully target Singaporean buyers, increase their intent to buy condominiums in Bangkok, and succeed in this competitive market by capitalizing on the positive attitude, leveraging social influence, empowering buyers, prioritizing physical quality, addressing financial accessibility, and being aware of government policies.96 475 - PublicationInvestigating factors affecting intention to participate in used cooking oil collection programs : a case study of flea markets in Bangkok(University of the Thai Chamber of Commerce, 2023)
; ; ; ; Improper disposal of Used Cooking Oil (UCOs), originating from various culinary and frying processes, poses significant environmental and health challenges. UCOs, encompassing both vegetable and animal-derived oils, are particularly prevalent in households and the broader food industry, including well-known establishments like fast food chains and restaurants. Addressing UCO-related concerns is crucial, especially in regions like Thailand where substantial quantities are generated. Despite their abundance, awareness remains limited, particularly within the informal sector comprising street hawkers and market food stalls. This independent study delves into factors influencing stakeholder participation in a UCO collection program facilitated through an online mobile application. The primary goal is to bridge gaps in the informal sector, promoting stronger adherence to circular economy principles, sustainable energy practices, and proactive contributions to environmental preservation and pollution reduction.The research takes a comprehensive view of the factors shaping individuals' intentions to engage with the UCO collection program. A key focus is assessing the extent to which individuals embrace novel technologies for collection and tracking. To structure this examination, the study employs the Unified Theory of Acceptance and Use of Technology (UTAUT), proven effective in analyzing variables impacting the intention to adopt technology-driven solutions. Geographically, the study centers on Bangkok's lively flea markets, including notable spots like Talad Rod Fai Srinakarin, Jodd Fairs, and The One Ratchada. Employing a quantitative approach, the study administers online questionnaires to a diverse range of participants – street hawkers, food stalls, and restaurants. Meticulous analysis, using methods such as multiple and linear regression, aims to uncover correlations between factors and participants' intentions to embrace the UCO mobile application. Results drawn from 108 participants underscore the significant influence of factors like performance expectancy, effort expectancy, and social influence on engagement with the UCO collection initiative. The predominantly male participants, spanning various age groups, exhibit diverse levels of daily UCO usage. Encouragingly, respondents collectively believe in the program's potential to enhance UCO management and operational efficiency. The study's conclusion emphasizes the importance of emphasizing performance expectancy for successful mobile application adoption and high-quality service delivery. By shedding light on technology adoption dynamics within UCO collection, this study enriches existing knowledge and provides practical suggestions for more effective collection initiatives. The findings extend beyond technology assimilation, enhancing understanding of UCO collection efforts. More significantly, the research highlights the pivotal role played by the informal sector, underscoring its potential as a change agent for circular economy practices, sustainable energy promotion, and environmental preservation. In summary, this independent study calls for a reevaluation of UCO collection strategies. Emphasizing the informal sector's involvement strongly appeals for collaboration between the public and private sectors, aiming to foster efficient, inclusive, and impactful UCO collection programs. By unveiling the intricate interplay between technology and sustainability, this research lays a robust foundation for future endeavors in waste management, circular economies, and sustainable technology integration.98 330 - PublicationInvestigating motivators affecting job satisfaction of researchers in Beijing M Medical Research Center(University of the Thai Chamber of Commerce, 2023)
; ; ; ; Motivational factors are an important part of researcher management, especially for the medical research industry with generally high levels of talent knowledge. The success of any medical research center depends on its ability to attract, retain, and develop skilled individuals who can contribute to achieving the medical research center’s goals and objectives. Identifying and retaining talent is not an easy task, and medical research centers must build effective ways to manage the researchers. Despite the critical role played by motivation in talent management, there is still a significant gap in the research on the specific motivation factors that affect the practice of talent management, especially for the incentive mechanism of the medical research industry. M Medical Research Center is a scientific research organization on occupational health located in Beijing, China, which attaches great importance to research and development technology and independent innovation capabilities. The object of this study is the researchers of Beijing M Medical Institution Research Center. Based on the research results of motivational factors and researcher management by domestic and foreign scholars, a theoretical analysis based on motivation theory was established by defining the core concepts such as motivational factors and researchers. This research takes the researchers of BEIJING M Medical Research Center as the research object, and collects the motivators affecting job satisfaction of researchers through questionnaires. The independent variables motivators include achievement, work itself, personal growth, promotion and recognition in this study. The dependen Motivational factors are an important part of researcher management, especially for the medical research industry with generally high levels of talent knowledge. The success of any medical research center depends on its ability to attract, retain, and develop skilled individuals who can contribute to achieving the medical research center’s goals and objectives. Identifying and retaining talent is not an easy task, and medical research centers must build effective ways to manage the researchers. Despite the critical role played by motivation in talent management, there is still a significant gap in the research on the specific motivation factors that affect the practice of talent management, especially for the incentive mechanism of the medical research industry. M Medical Research Center is a scientific research organization on occupational health located in Beijing, China, which attaches great importance to research and development technology and independent innovation capabilities. The object of this study is the researchers of Beijing M Medical Institution Research Center. Based on the research results of motivational factors and researcher management by domestic and foreign scholars, a theoretical analysis based on motivation theory was established by defining the core concepts such as motivational factors and researchers. This research takes the researchers of BEIJING M Medical Research Center as the research object, and collects the motivators affecting job satisfaction of researchers through questionnaires. The independent variables motivators include achievement, work itself, personal growth, promotion and recognition in this study. The dependen satisfaction, but personal growth, and recognition have positive influence on job satisfaction. In the future, we may studymore factors which may influence on job satisfaction.72 293 - PublicationInvestigation of enables affecting intention to buy cosmetics via live stream for e-commerce in Kunming(University of the Thai Chamber of Commerce, 2023)
; ; ; ; This research paper delves into the factors affecting consumers' intention to buy cosmetics via live-stream e-commerce platforms, leveraging the Theory of Planned Behavior model. An empirical study was conducted to test nine proposed hypotheses, exploring aspects such as perceived effectiveness of live-stream shopping, product authenticity, peer and influencer influence, and comfort with digital transactions, among others. Findings suggest that all these factors have a significant positive influence on behavioral intention. Particularly, the comfort in digital transactions and the ability to interact in a live-stream setting stood out as the most influential factors. The data also underscored the importance of prior experience and perceived quality of the products. However, this study was limited geographically and faced some issues of noncooperation from users, pointing to directions for future research. Implications for businesses in this sphere are numerous. To optimize user experience and drive sales, it is recommended that businesses emphasize ease of transaction, interactive elements of the live-streaming process, and assurance of product quality and authenticity. Strategies should also be oriented towards leveraging peer and influencer influence and aligning with beauty standards portrayed in social media. This research contributes to the literature on live-stream e-commerce and offers valuable insights for businesses looking to tap into this burgeoning digital commerce channel.82 520 - PublicationThe Impact of service marketing mix (7PS) towards customer satisfaction on rising Urbas training company in company Myanmar(University of the Thai Chamber of Commerce, 2023)
; ; ; ; This study delves into the realm of customer satisfaction within the context of Rising Urbas Training Company. Its fundamental objectives encompass an exploration of the ramifications arising from the service marketing mix's composite of 7Ps on customer satisfaction. Concurrently, the study aims to generate actionable recommendations geared towards amplifying customer satisfaction, leveraging insights derived from the research outcomes. To fulfill these objectives, a quantitative survey methodology was adopted. This survey was meticulously constructed to achieve the spectrum of marketing mix components, specifically: product, price, place, promotion, people, physical evidence, and process. Through this method, the study aims to gather an intricate understanding of the interplay between the marketing mix and the underpinning of customer satisfaction143 2337